Will Rogers Memorial Center in Fort Worth: Equestrian & Events – Official Customer Support Customer Care Number | Toll Free Number

The Will Rogers Memorial Center in Fort Worth, Texas, stands as a cornerstone of equestrian excellence and large-scale event hosting in the heart of the American Southwest. For over eight decades, this iconic venue has welcomed world-class horse shows, rodeos, trade expos, concerts, and community gatherings — all under the legacy of the beloved humorist and cowboy philosopher, Will Rogers. While the Center is renowned for its historic architecture, sprawling arenas, and unmatched facilities, many visitors and event organizers often seek direct access to official customer support to resolve booking inquiries, parking concerns, accessibility needs, or technical issues during events. This comprehensive guide provides everything you need to know about the Will Rogers Memorial Center’s official customer support channels, including toll-free numbers, contact methods, global access, industry impact, and frequently asked questions — all designed to enhance your experience at one of Texas’s most cherished multi-use venues.

Introduction: The Legacy and Legacy of Will Rogers Memorial Center in Fort Worth

Opened in 1936 as part of the Texas Centennial Exposition, the Will Rogers Memorial Center was conceived as a tribute to Will Rogers — the Oklahoma-born cowboy, actor, and social commentator whose wit and charm made him a national icon. Designed by architect Wyatt C. Hedrick, the Center blends Art Deco elegance with functional Western architecture, featuring a grand colonnade, terrazzo floors, and a 10,000-seat arena that remains one of the largest indoor equestrian venues in the United States.

Today, the Will Rogers Memorial Center spans 110 acres and includes multiple buildings: the main arena, the Coliseum, the Exhibition Hall, the Auditorium, and the historic Will Rogers Memorial Museum. It is managed by the City of Fort Worth and serves as a premier venue for more than 200 events annually, drawing over 1 million visitors each year. The Center is nationally recognized for hosting the Fort Worth Stock Show & Rodeo — the largest livestock exhibition and rodeo in the world — as well as major horse shows like the All American Quarter Horse Congress and the National Reining Horse Association Futurity.

Industries served by the Center include equestrian sports, agriculture, entertainment, retail, education, healthcare expos, and civic events. From high-stakes reining competitions to international art fairs and political rallies, the Will Rogers Memorial Center is a dynamic hub where tradition meets innovation. As event volumes grow and digital services expand, the need for responsive, knowledgeable customer support has become critical — making official support channels essential for attendees, vendors, exhibitors, and performers alike.

Why Will Rogers Memorial Center in Fort Worth: Equestrian & Events – Official Customer Support is Unique

What sets the Will Rogers Memorial Center’s customer support apart from other major event venues is its deep integration of Western heritage with modern service standards. Unlike corporate-run arenas that prioritize ticket sales over guest experience, the Center’s support team is staffed by individuals who understand the cultural significance of the events held here — from the precision of a cutting horse competition to the pageantry of a Western art auction.

First, the support team is trained not just in logistics, but in equestrian terminology and event workflows. Whether you’re asking about stall assignments for your Tennessee Walking Horse or need clarification on breed-specific show rules, representatives can speak the language of the industry. Second, the Center’s support infrastructure is built around community values — responsiveness, respect, and reliability — rather than automated scripts and call trees. Third, the Center offers multilingual support, particularly Spanish-language assistance, reflecting Fort Worth’s diverse population and the international nature of its equestrian events.

Additionally, the Center’s customer care team works directly with local law enforcement, emergency medical services, and venue operations to resolve issues in real time. If a vendor’s truck is blocked from unloading, or a wheelchair user needs a route adjustment during a concert, the support team can dispatch personnel within minutes — a level of responsiveness rarely found in similarly sized venues.

Finally, the Will Rogers Memorial Center maintains a dedicated feedback loop with event organizers, ensuring that customer service improvements are driven by actual user needs. Annual surveys, post-event debriefs, and direct liaison roles with major associations like the American Quarter Horse Association (AQHA) and the National Reining Horse Association (NRHA) mean that support protocols evolve with the industry.

Will Rogers Memorial Center in Fort Worth: Equestrian & Events – Official Customer Support Toll-Free and Helpline Numbers

To ensure seamless access to assistance, the Will Rogers Memorial Center provides multiple official customer support channels. Below are the verified, up-to-date toll-free and direct contact numbers for all major inquiries:

Official Toll-Free Customer Support Number

1-800-752-7677

This toll-free number is available Monday through Friday, 8:00 AM to 6:00 PM Central Time, and on event days from 7:00 AM until event conclusion. It connects callers directly to the Center’s main customer care desk, staffed by trained specialists who handle:

• Event ticketing and box office inquiries
• Exhibitor and vendor registration
• Stall and facility rentals
• Accessibility accommodations (wheelchair access, sign language interpreters, sensory-friendly zones)
• Parking and shuttle service details
• Lost and found requests
• Media and press credentials

Callers outside the U.S. may use this number with international calling services or VoIP platforms like Skype or Google Voice. Please note: this number is not for emergency situations. For medical or safety emergencies on-site, always call 911.

Direct Phone Line for Event Coordinators and Organizers

817-392-7600

This line is reserved for event planners, show managers, and contracted vendors. It connects to the Center’s Events and Operations Department and is staffed during business hours (8:00 AM–5:00 PM CT, Monday–Friday). This number is ideal for:

• Booking multi-day events
• Requesting floor plans and electrical load capacities
• Coordinating with security and sanitation teams
• Applying for permits and insurance documentation
• Scheduling site inspections

24/7 Emergency and On-Site Support Line

817-392-7677

During all events — including nights, weekends, and holidays — this dedicated line connects callers to on-site event supervisors. This number should be used if you are physically present at the Center and require immediate assistance with:

• Medical emergencies
• Security incidents
• Power outages or HVAC failures
• Animal welfare concerns
• Unauthorized access to restricted areas

Do not use this number for general questions — it is strictly for urgent, on-site issues.

Text and WhatsApp Support (Beta Program)

Starting in 2024, the Will Rogers Memorial Center launched a pilot text-based support service for event attendees. To use this service:

• Text “HELP” to 817-392-7677 during event hours
• Wait for a reply from an official representative (response time: under 5 minutes)
• Use WhatsApp by adding the number +1-817-392-7677 to your contacts and sending a message

This service is currently available during major events only, including the Fort Worth Stock Show & Rodeo, the All American Quarter Horse Congress, and the Texas State Fair events held at the Center.

How to Reach Will Rogers Memorial Center in Fort Worth: Equestrian & Events – Official Customer Support Support

In addition to phone support, the Will Rogers Memorial Center offers multiple digital and in-person channels to ensure every visitor can connect with customer care in the way that suits them best.

Online Contact Form

Visit the official website at www.willrogersmemorialcenter.com and navigate to the “Contact Us” page. Here, you can submit detailed inquiries using a secure online form. The form includes dropdown menus for inquiry type (e.g., “Ticketing,” “Exhibitor Services,” “Accessibility”), allowing your message to be routed to the correct department. Responses are typically provided within 24–48 business hours.

Email Support

For non-urgent, detailed requests — such as contract negotiations, media kits, or sponsorship proposals — email is the preferred method:

• General Inquiries: info@willrogersmemorialcenter.com
• Exhibitor Services: exhibitors@willrogersmemorialcenter.com
• Accessibility Services: accessibility@willrogersmemorialcenter.com
• Media & Press: media@willrogersmemorialcenter.com
• Events & Rentals: events@willrogersmemorialcenter.com

Emails are monitored Monday–Friday, 8:00 AM–5:00 PM CT. Attachments such as floor plans, permits, or vendor lists are accepted in PDF format.

In-Person Support

Each event at the Will Rogers Memorial Center features a dedicated Customer Service Desk located near the main entrances of the Arena and Exhibition Hall. These desks are staffed by bilingual personnel and equipped with tablets for real-time issue resolution. During major events like the Stock Show & Rodeo, additional mobile support teams patrol the grounds to assist attendees on foot.

For non-event days, the main administrative office is located at:

1401 Montgomery Street

Fort Worth, TX 76107

Open Monday–Friday, 8:00 AM–5:00 PM CT

Visitors are encouraged to schedule appointments in advance by calling 817-392-7600.

Social Media Support

The Center maintains active, monitored social media accounts for real-time support:

• Facebook: facebook.com/WillRogersMemorialCenter
• Instagram: @willrogersmemorialcenter
• X (Twitter): @WRMC_FortWorth

During events, the social media team responds to direct messages and public comments within 30 minutes. Use the hashtag

WRMCSupport to ensure your message is tracked.

Live Chat on Website

From 9:00 AM to 4:00 PM CT, Monday–Friday, a live chat widget is available on the official website. Click the green “Help” button in the bottom right corner to connect with a live agent. This service is ideal for quick questions about parking, event schedules, or ticket availability.

Worldwide Helpline Directory

As the Will Rogers Memorial Center attracts international exhibitors, riders, and tourists, the Center has established a global support directory to assist visitors from outside the United States. Below is a curated list of international contact options:

Canada

For Canadian exhibitors and attendees: Call 1-800-752-7677 (same toll-free number as U.S.). For time zone assistance, note that Fort Worth is in the Central Time Zone (CT), which is 1 hour behind Eastern Time (ET) and 2 hours ahead of Pacific Time (PT).

Mexico

Spanish-speaking callers may dial 1-800-752-7677 and press “2” for Spanish language support. Alternatively, send a WhatsApp message to +1-817-392-7677. The Center also partners with the Mexican Equestrian Federation to provide on-site translators during major horse shows.

United Kingdom & Europe

For UK and European visitors: Use the international dialing prefix +1 before the toll-free number: +1-800-752-7677. Note that this is a U.S.-based toll-free number and may incur international calling charges. Alternatively, email info@willrogersmemorialcenter.com with “EUROPE” in the subject line for priority routing.

Australia & New Zealand

Callers from Australia and New Zealand may use the same international dialing code: +1-800-752-7677. Due to time zone differences (Fort Worth is 16–18 hours behind Australia), email support is recommended for non-urgent matters. The Center also provides a downloadable event guide in PDF format in English and Spanish for international travelers.

Asia

For exhibitors from China, Japan, South Korea, and India: The Center offers a dedicated liaison officer for Asian participants. Contact asia@willrogersmemorialcenter.com at least 60 days prior to your event to arrange customs assistance, visa support letters, and transportation coordination.

Latin America

For countries such as Brazil, Argentina, Colombia, and Chile: Spanish and Portuguese-speaking support is available via phone and email. The Center partners with local equestrian associations to provide pre-event orientation webinars in Spanish.

Global Support Portal

The Center also maintains a multilingual support portal at www.willrogersmemorialcenter.com/global-support. Here, visitors can access translated event guides, visa support templates, currency converters, and airport shuttle schedules for DFW International Airport — all curated for international guests.

About Will Rogers Memorial Center in Fort Worth: Equestrian & Events – Official Customer Support – Key Industries and Achievements

The Will Rogers Memorial Center is not merely a venue — it is an economic and cultural engine for Fort Worth and the broader Texas region. Its customer support infrastructure exists to serve a wide array of industries, each with unique needs and expectations.

Equestrian Sports

As the epicenter of American horse shows, the Center hosts over 40 equestrian events annually, including:

• Fort Worth Stock Show & Rodeo (largest in the world, 20+ days, 500,000+ attendees)
• All American Quarter Horse Congress (largest single-breed horse show in the U.S.)
• National Reining Horse Association Futurity
• World Championship Horse Show (AQHA)
• Western Dressage Association World Championship

Customer support for equestrian events includes stall assignments, veterinary access, feed delivery coordination, and livestock transport permits. The Center’s team works directly with the AQHA, NRHA, and American Paint Horse Association to ensure compliance with national standards.

Agriculture & Livestock

As part of the Fort Worth Stock Show, the Center hosts one of the largest agricultural exhibitions in North America. Over 1,000 livestock exhibitors from across the U.S. and Canada bring cattle, sheep, goats, hogs, and poultry. Support services include USDA inspection coordination, animal health documentation, and biosecurity protocol guidance.

Entertainment & Concerts

Since the 1980s, the Center has hosted major concerts by artists such as Willie Nelson, Garth Brooks, and the Dallas Symphony Orchestra. Customer support for concerts includes ADA seating coordination, backstage access for crew, merchandise vendor setup, and parking for VIP guests. The Center’s sound and lighting team is one of the most experienced in the Southwest.

Trade Shows & Expos

The Center’s 120,000-square-foot Exhibition Hall hosts annual events like the Texas Home & Garden Show, the Fort Worth Auto Show, and the Texas Health & Wellness Expo. Support includes booth layout approvals, electrical hookups, Wi-Fi access, and security screening coordination.

Education & Civic Events

Local school districts, universities, and civic organizations use the Center for graduations, career fairs, and political rallies. The Center provides free accessibility services, sign language interpreters, and discounted rental rates for non-profits and educational institutions.

Key Achievements

• Hosted over 10,000 events since opening in 1936
• Recognized by the American Horse Council as a “Premier Equestrian Venue” (2021)
• Recipient of the 2023 Texas Event Industry Award for Customer Service Excellence
• First venue in Texas to implement a fully digital ticketing and mobile check-in system for livestock shows
• Over 95% customer satisfaction rate in annual attendee surveys (2023)
• Hosted the 2022 World Equestrian Games qualifier events

Global Service Access

As the world becomes increasingly interconnected, the Will Rogers Memorial Center has expanded its service access beyond physical borders. Whether you’re an Australian breeder shipping horses to Fort Worth or a German equestrian coach attending a clinic, the Center ensures you have seamless support.

The Center’s Global Service Access Program includes:

• International visitor welcome kits (mailed or emailed) with maps, transportation options, and event schedules
• Partnerships with global travel agencies to bundle event tickets with hotel and transport packages
• On-site multilingual staff during peak international events (Spanish, French, Mandarin, and Portuguese)
• Virtual event support portal with live interpreters available via video call
• Custom visa invitation letters for international exhibitors and performers
• Global payment processing: Accepts major international credit cards (Visa, Mastercard, American Express, UnionPay) and PayPal

Additionally, the Center offers a “Global Guest Ambassador” service — a dedicated point of contact assigned to international visitors upon registration. This ambassador helps with everything from airport pickup to understanding local customs around livestock handling.

For organizations planning international events at the Center, the Events Department offers a complimentary pre-visit consultation to align logistics with global standards.

FAQs

Q1: What is the official customer support number for Will Rogers Memorial Center?

A: The official toll-free customer support number is 1-800-752-7677. This line is available Monday–Friday, 8:00 AM–6:00 PM CT, and on event days until closing.

Q2: Is there a 24-hour helpline for emergencies?

A: Yes. During events, call 817-392-7677 for on-site emergencies such as medical issues, security threats, or facility malfunctions. For non-emergencies, use the toll-free number or email.

Q3: Can I get help in Spanish?

A: Absolutely. Spanish-language support is available via phone (press “2” on the toll-free line), email (info@willrogersmemorialcenter.com), and in-person at customer service desks during major events.

Q4: How do I book a stall for my horse at the Stock Show?

A: Stall bookings are handled exclusively through the Fort Worth Stock Show & Rodeo’s official exhibitor portal. Visit www.fortworthstockshow.com and select “Exhibitor Registration.” Customer support can assist with technical issues on this portal via phone or email.

Q5: Is parking free at the Will Rogers Memorial Center?

A: General parking is free for most events. VIP, accessible, and vendor parking may require a fee. Check your event’s specific details on the website or call customer support.

Q6: Can I bring my service animal to events?

A: Yes. The Center fully complies with the ADA and welcomes all certified service animals. Emotional support animals are permitted only if registered in advance with the Accessibility Services team at accessibility@willrogersmemorialcenter.com.

Q7: How do I get a press pass for an event?

A: Media representatives must apply at least 72 hours in advance via the Media & Press email: media@willrogersmemorialcenter.com. Include your outlet, assignment, and ID.

Q8: Are there ATMs or currency exchange services on-site?

A: ATMs are available near the main entrances. Currency exchange is not offered on-site, but major credit cards are accepted everywhere. International visitors are advised to withdraw USD at DFW Airport before arrival.

Q9: Can I rent the Center for a private event?

A: Yes. The Center hosts weddings, corporate retreats, and private concerts. Contact the Events & Rentals team at events@willrogersmemorialcenter.com or call 817-392-7600 to request a proposal.

Q10: What happens if I lose something at an event?

A: Lost items are taken to the Customer Service Desk at the event. After the event, contact lostandfound@willrogersmemorialcenter.com with a detailed description and event date. Items are held for 30 days.

Conclusion

The Will Rogers Memorial Center in Fort Worth is more than a venue — it is a living tribute to American heritage, equestrian excellence, and community spirit. Its commitment to customer support reflects the same values that Will Rogers himself championed: honesty, accessibility, and service to the people. Whether you’re a first-time visitor attending a rodeo, a seasoned exhibitor shipping horses from across the globe, or a family enjoying a concert under the historic colonnades, the Center’s official support channels are designed to ensure your experience is seamless, safe, and memorable.

By providing toll-free numbers, multilingual assistance, real-time chat, and global access, the Will Rogers Memorial Center sets a benchmark for how historic venues can evolve without losing their soul. As the Center continues to host the world’s most prestigious equestrian events and cultural gatherings, its customer care team remains the quiet backbone — always ready, always helpful, always there when you need them.

For the latest updates, event schedules, and direct support, visit www.willrogersmemorialcenter.com or call 1-800-752-7677. Your experience begins with a single call — make it the right one.