Have you ever looked at how people use their smartphones or tablets, iPods or iPads, you will know: If they are looking for something, like an auto repair shop, florist, or restaurant, they look it up on their mobile or mobile devices.
It is therefore important that you are found on the mobile search, in your local area. Search engine optimisation is an important part of this.
Search Engine Optimisation has evolved a lot over the years. Even a short while ago, local search was unheard of. Now that has changed because of mobile marketing.
Benefits of listing your business on business directory website:
It helps with Search Engine Optimisation
There are many local online business listing services available. And Google ranks first amongst them. It, therefore, makes sense to make sure to use a listing service that includes Google Maps and Google+ for business at least. Make sure you do have a Google+ business listing and that you have completed your listing in full, and optimized accurately for the search engines. This will allow you to rank well in local searches.
As link building is still important for SEO, you need a business listing service that allows you to have many links back to your website and social media pages. Your links must be able to be seen by search engines. Some business directory website business only offer you one to follow the link when you upgrade.
If the business directory is well-optimized, it will send you more traffic. It will also help you be found as part of Google Search while your website increases in rank as well.
Gaining the Edge over Competition
If you are found on page one of search engines like Google, it will give you an advantage over your competition. Even more so if you are listed in more than one directory.
More publicity online
A local small business directory in the right directory that also offers social media links and interaction will help you get more publicity online, which will help with local search results.
It is an inexpensive form of marketing as most directories have a small upgrade fee compared to what advertising will cost you.
Easily Change Information
If you have details that changed, like a new telephone number, website or address, it is easier to change than print advertising.
You can add pictures
A picture is worth a thousand words, or so the saying goes. It is therefore important that you can place at least three pictures of your business. Pictures will give your prospect an idea of what your business looks like, and will give them some image of what you do, and how busy you are.
With mobile devices fast becoming the number one way people use the internet, getting found in local search results is the key to your business success. You can no longer ignore Local Business Listings if you are a business looking for new customers.
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